Aveda Blonde Revival Purple Shampoo 200ml

Restore the look of salon-fresh blonde by neutralizing brassy yellow tones for a radiant, beautiful blonde. This sulfate-free formula gently cleanses hair without stripping it. Free from: sulfates, silicone, parabens, mineral oils, petrolatum, formaldehyde, animal-derived ingredients, and synthetic fragrances. Refreshes blonde color - Violet-rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more radiant result. Restores softness - A blend of nourishing, lightweight oils, including acai and passionflower, moisturizes and nourishes damaged hair, restoring incredible softness to each strand. Restores smoothness - Instantly nourishes the hair fiber, leaving it smooth and healthy.

97% naturally derived ingredients.
Ideal for blonde, gray, or naturally silver hair.